Hui Shan is a graphic designer and a curious observer of everyday life, now based in Malaysia. Her practice revolves around branding, visual identities, storytelling, packaging and publication design.
She begins each project with a strong concept and thoughtful direction, crafting designs that prioritize simplicity, human touch and meticulous attention to detail.
Passionate about material sensibility, she also enjoys exploring the tactile qualities of paper, creating designs that are as engaging to touch as they are to see.
Sometimes she plays with graphics inspired by music, films and books. She also keeps a photo album titled ‘✦’ on her phone as a home for her daily observations, and she is currently learning to take prettier (and more professional) photos :)