The Fading Barrier

2024 AGDA Awards - Merit
(Student Brand/Campaign)

Campaign Design

I’m bleaching and fading.
I’m weeping.
I’m calling for your help—I am the reef.

HOOME

Exhibition Identity, Exhibition Concept
A journey into the history of Chinese’s Hundreds Family Surnames.

走进中国百家姓的历史之旅。

Cosmos

2023 AGDA Awards - Finalist
(Student Design Crafts/Photography)

Album Design, Photography
We all live in one’s cosmos.
What was the love that gave birth to new cosmos in your life?

Scent of Scene

Packaging Design, Identity, Naming

Scent of Scene brings iconic landscapes to life with aroma stones that capture the shape and scent of the mountains. The packaging features bold native typography, highlighting each region’s unique character and staying true to the brand’s name.

The Non-Place

Publication Design

What is a non-place?
Uncover its meaning not just in the content, but feel it through the publication itself—in its structure, typography, image treatment, and color palette.

Emma

Print Production, Publication Design, Zine
When the Chinese tradition of 'tying red cords for matchmaking' meets Jane Austen's classic romantic novel—Emma, the zine explores their interplay through publication design.

All copyrights by ©Hui Shan, 2025.