EAP AUS
Project Scope:
Branding, Illustration, Web Design, UX/UI Report
Collective Work for Real Client:
Team: Anastasia Cornelia, Edward Quong, Hui Shan Ho, Zy Thoong Lim
Client: EAP AUS & Connect Psych Services
Branding, Illustration, Web Design, UX/UI Report
Collective Work for Real Client:
Team: Anastasia Cornelia, Edward Quong, Hui Shan Ho, Zy Thoong Lim
Client: EAP AUS & Connect Psych Services
EAP AUS is a separate brand under Connect Psych Services, an e-counselling health service provider aimed towards supporting the mental health and well-being of employees and working-class citizens. The new brand is a lite version of CPS’s current services, allowing small to medium organisations with tighter budgets to access professional e-counselling services that best support their employees.
The team worked collaboratively for the entire project. With each member focusing on executing different aspects, I’m responsible for executing parts of the branding and parts of the illustration.
The team worked collaboratively for the entire project. With each member focusing on executing different aspects, I’m responsible for executing parts of the branding and parts of the illustration.
Identity
The logo depicts an abstract form of a quotation mark and speech bubble, representing key brand values of client-centric, flexibility and confidentiality between employees and employers. The unique form conveys a human approach to symbolise the brand as professional and trustworthy.Primary typefaces: Poppins;
Secondary typeface: Figtree.
We used clean, web-safe typefaces to ensure consistency for the brand’s online-based services and applications.
Secondary typeface: Figtree.
We used clean, web-safe typefaces to ensure consistency for the brand’s online-based services and applications.
The primary colours are shades of blue to communicate the trustworthy and professional aspects of the brand.
Secondary pastel colours are mainly used for illustrations, together with the primary colours, adding a more human approach to create a balanced colour palette.
Secondary pastel colours are mainly used for illustrations, together with the primary colours, adding a more human approach to create a balanced colour palette.