Park Street Wellness

Project Scope:
Branding, Packaging Design, Web Design

Collective Work for Real Client:
Team: Anastasia Cornelia, Edward Quong, Hui Shan Ho, Zy Thoong Lim
Client: Park Street Wellness

Park Street Wellness is a Traditional Chinese Medicine wellness clinic that provides services like acupuncture, holistic counselling and sports kinesiology by blending traditional and modern practices. PS believes in personalised care, where every service and product is dedicated to everyone’s well-being management and happiness.

The team worked collaboratively for the entire project. With each member focusing on executing different aspects, I’m responsible for the web design and parts of the branding.

Identity

PS integrated the ideas of postscript(p.s.), the initials of the clinic name and the practitioner(owner)’s name all at once.

Primary typefaces:
Caladea and The Signature.
Reflect the professionalism and the humanised nature of the brand, together creating PS’s signature typography treatment.

Secondary typeface: Karla.

A colour system were designed for product categorisation, in comparison with the brand’s muted primary colours.

PS focuses on shaping the fundamentals of everyone’s well-being journey. We took inspiration from fundamental shapes and derived them into unique icons for each product, together with the application of the colour system.

Website

We created a website prototype that seamlessly embodied the brand principles, which serves as an example of how PS’s website could look. The prototype includes three webpages, which are the home page, about page and product page.

Packaging

Just like a library of letters, our packaging functions like a typical vintage book that houses the pill bottle. Upon opening the book, the brand story is written inside like a personal letter, with a postscript as a gentle reminder to speak to the customers. The spine of the books is intended to be lined up to form a book collection with colour-coded product categories.

We also designed the pouchs, and the labels on 3D-rendered bottles for the three new products, with a grid approach to communicating the professionalism of the medical products.