Scent of Scene

Project Scope:
Packaging, Branding, Naming   2023


/ transforms landscapes into aromatic treasures, encapsulating the rich aromas of beloved locales /

Captivated by scents from around the world, Scent of Scene transforms landscapes into aromatic treasures. By embracing the artistry behind each creation, the brand invites its customers to immerse themselves in the tactile process with its DIY kit, indulging in the sensation of touch and the allure of scent.

The logo is designed vertically to mimic the action of dropping the essential oil into the mountain aroma stone. True to its name, the packaging echoes the natural allure of scent, employing textured graphics to evoke a sense of organic beauty.

The project focuses on the packaging of the East Asia Collection, with landscapes such as Korea's Seongsan Ilchulbong, Taiwan's Shanlinxi High Mountain, and Japan's iconic Mount Fuji, encapsulating the rich aromas of these beloved locales.