Beyond Being

Project Scope:
Publication Design, Web Design   2022


/ wellbeing (n): the state of being comfortable, healthy, or happy. /

Beyond Being is a wellbeing festival held in Melbourne city, dedicated to provide a space for the public to unwind and reconnect with their inner selves.

Embracing a serene, minimalist aesthetic, the overall design reflects the calmness and tranquility while place emphasis on people, the true essence who infuse the festival with its lively spirit and warmth. Through illustrative graphics and handwriting fonts, the design language aims to convey a sense of tenderness and authenticity, inviting all to connect with themselves in a truly organic approach.